Men's Wellness Centers Men's Wellness Centers

Typography System

Oswald. Montserrat. Inter.

Display in Oswald. Body in Montserrat. Data and code in Inter. Uppercase headlines. Generous letter spacing. Editorial rhythm.

Display · Oswald 600
EDGE OVER AGE.
Headline · Oswald 600
Sit down with a physician.
Eyebrow · Montserrat 600 · tracked 0.32em
RICHMOND · PHYSICIAN-LED · IN-PERSON
Lead · Montserrat 400

Sit down with a physician at our Richmond center. 60-minute, in-person, no-cost appointment. Locally owned. Physician-led.

Body · Montserrat 400

Men's Wellness Centers exists to help men in Virginia find their edge over age. We are locally owned, physician-led, and built for in-person care. Our 60-minute appointment is the foundation of every member relationship. Members receive transparent pricing and treatment only when clinically appropriate.

Caption · Montserrat 600 · tracked 0.18em

LEGITSCRIPT CERTIFIED · LOCALLY OWNED · IN-CLINIC LABS

Mono · Inter 500 · data and tokens

--navy: #0B1029; --orange: #E8670A; --cream: #F5F3F0;

Type scale

96 / 6remEDGE.
64 / 4remEDGE.
48 / 3remEDGE.
32 / 2remEDGE.
22 / 1.4remLead copy size.
17 / 1.06remBody size.
14 / 0.88remCaption size.
12 / 0.75remEYEBROW SIZE.

Typography rules

Do

  • Use Oswald 600 for all headlines, uppercase
  • Use Montserrat 400 for body, sentence case
  • Track eyebrows 0.32em, headlines 0.04em, captions 0.18em
  • Maintain a clear hierarchy: eyebrow → headline → sub → body
  • Keep line length 50-75 characters for readability

Don't

  • Use Bebas Neue (legacy reference, no longer in spec)
  • Use em-dashes anywhere in any copy
  • Use italics for emphasis (use color or weight instead)
  • Mix more than two font families on a single surface
  • Track headlines below 0.02em or above 0.08em